Last Updated: August 2026
1. Who We Are
Millmead Optical Group (a trading name of The Optoplast Actman Eyewear Co Ltd) (“Millmead”, “we”, “our” or “us”) is committed to protecting and respecting your privacy.
For the purposes of UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Millmead Optical Group is the organisation responsible for determining how and why your personal data is processed.
Registered Office:
The Optoplast Actman Eyewear Co Ltd
83 Sefton Lane
Maghull
Liverpool
L31 8BU
Privacy Contact: info@millmead.com
2. Information We Collect
We may collect and process the following categories of personal information:
Information You Provide
- Name
- Company name
- Job title
- Postal address
- Email address
- Telephone number
- Account and ordering information
- Information submitted through website forms or email enquiries
Information Generated Through Business Activities
- Order history
- Customer service communications
- Product enquiries
- Credit account information where applicable
Website Information
When you visit our website, we may automatically collect certain technical information, including:
- IP address
- Browser type
- Device information
- Website usage data
- Cookie and analytics information
3. How We Use Your Information
We use personal information for the following purposes:
| Purpose | Lawful Basis |
| Processing customer orders | Performance of a contract |
| Managing customer accounts | Performance of a contract |
| Responding to enquiries | Legitimate interests |
| Providing customer support | Legitimate interests |
| Managing supplier relationships | Legitimate interests |
| Improving our website and services | Legitimate interests |
| Maintaining website security | Legitimate interests |
| Complying with legal obligations | Legal obligation |
| Sending marketing communications where permitted | Consent or Legitimate Interests, as applicable |
4. Marketing Communications
Where permitted by law, we may contact you about products, services, promotions and special offers that may be relevant to your business.
You can opt out of marketing communications at any time by:
- Following the unsubscribe instructions in marketing emails.
- Contacting us at info@millmead.com.
We will not continue sending marketing communications where you have requested that we stop.
5. Who We Share Your Information With
We may share personal data with trusted third parties where necessary to operate our business and provide our services.
These may include:
- IT and cloud service providers
- Website hosting providers
- Microsoft 365 and related business systems
- Delivery and logistics partners
- Professional advisers
- Payment and financial service providers
- Regulatory authorities where required by law
We do not sell personal information to third parties.
6. International Transfers
Some of our service providers may process information outside the United Kingdom.
Where personal data is transferred internationally, we will ensure appropriate safeguards are in place to protect your information and comply with applicable data protection laws.
7. Data Retention
We will only keep personal data for as long as necessary for the purposes for which it was collected.
Retention periods may vary depending on legal, operational and contractual requirements.
Examples include:
- Customer account records: retained while the business relationship remains active and for a reasonable period afterwards.
- Financial and transaction records: retained in accordance with legal and tax requirements.
- Website enquiries: retained for as long as necessary to respond to and manage enquiries.
- Call recordings: retained for quality assurance, training and business management purposes for an appropriate period.
When information is no longer required, it will be securely deleted or anonymised.
8. Your Rights
Under UK GDPR, you may have the right to:
- Access your personal data.
- Correct inaccurate information.
- Request deletion of your personal data.
- Restrict processing.
- Object to processing.
- Receive a copy of certain personal data in a portable format.
- Withdraw consent where processing is based on consent.
To exercise any of these rights, please contact:
info@millmead.com We may request proof of identity before responding to certain requests.
9. Complaints
If you have concerns about how we use your personal information, we encourage you to contact us first so that we can try to resolve the matter.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters. Details can be found on the ICO website at https://ico.org.uk.
10. Website Cookies and Analytics
Our website may use cookies and similar technologies to:
- Support website functionality.
- Analyse website usage.
- Improve user experience.
- Maintain website security.
Where required, we will obtain your consent before placing non-essential cookies on your device.
Further information may be provided through our cookie banner or cookie settings tools.
We use Google Analytics to help us understand how visitors interact with our website and to improve website performance and user experience. Google Analytics may collect information such as pages visited, time spent on pages, device type, browser information and anonymised usage statistics. This information is analysed in aggregate and is not used to identify individual visitors. Google may process this information on our behalf in accordance with its own privacy policies.
11. Call Recording
Telephone calls with our customer service and support teams may be recorded for:
- Quality assurance
- Staff training
- Security purposes
- Customer service improvement
Recordings are only accessed when required for legitimate business purposes.
12. Data Security
We take appropriate technical and organisational measures to protect personal information from:
- Unauthorised access
- Accidental loss
- Misuse
- Alteration
- Disclosure
Access to personal information is restricted to those who have a legitimate business need to access it.
13. Changes to This Privacy Notice
We may update this Privacy Notice from time to time.
Any changes will be published on this page and will take effect from the date shown at the top of the notice.
