With the Love Eyewear Awards forming part of the upcoming weekend’s activity at 100% Optical, attention turns once again to the very best in eyewear design.
Millmead Optical Group appears on this year’s shortlist in two categories, reflecting the breadth and diversity of our portfolio.
Unisex Frame of the Year
Reykjavik Eyes is a premium eyewear brand inspired by the raw beauty and quiet strength of Iceland. Its designs balance minimalism, engineering precision and Italian craftsmanship to create frames that are both distinctive and effortlessly wearable.
The JAKOB frame embodies this philosophy through a bold, round shape that transcends gender and trends. Designed as a truly unisex style, JAKOB blends refined geometry with lightweight construction, resulting in a frame that feels as contemporary as it is timeless. Its sleek metal rims convey understated confidence, offering versatility that moves seamlessly from professional to personal settings.
Ladies Frame of the Year
In the Ladies Frame of the Year category, Y.NEUMAN has been shortlisted for the striking DEC. 42.
DEC. 42 captures the brand’s distinctive design language, combining strong structure with carefully considered detailing. The result is a frame full of personality that remains effortlessly wearable. It embodies confidence and refinement, thoughtfully engineered and directional without overpowering the wearer, allowing personal style to take centre stage. Elegant and exceptionally comfortable, DEC. 42 represents contemporary luxury with clarity and precision.
We are incredibly proud to see these collections included among this year’s finalists. Being shortlisted is a meaningful acknowledgement of the creativity and craftsmanship behind each design.
We look forward to celebrating with the industry this weekend and wish all finalists the very best of luck.
